NEW YORK, May 31, 2000 - GORP.com (Great Outdoor Recreation Pages), the leading outdoor lifestyle portal, has announced its new affiliate marketing program with Be Free, Inc. (Nasdaq: BFRE). Be Free will facilitate relationships between GORP and like-minded Web sites, making it quick and easy for affiliates to establish links to GORP.com and drive new visitors to the popular site.

Participants in the GORP.com affiliate program are able to add value to their site by providing visitors with access to expert advice, gear reviews, a database of nearly 4,000 outdoor and adventure trips and the most complete information on outdoor recreational and adventure travel activities such as hiking, fishing, paddling, biking, camping, climbing, caving, ecology, wildlife viewing, birding, snorkeling, horseback riding and hunting. Affiliates will earn a commission from all visitors referred through the program. Potential partners can apply for the program at http://www.gorp.com/befree/rdotnet_promo.htm.

"GORP appeals to a very wide audience. Anyone who embraces an outdoor lifestyle will find something useful here," said Michael Greenspan, vice president of business development at GORP.com. "People can research, plan and book a trek to Nepal, or map out an afternoon hike in their state's national forest. We have encyclopedic content and resources on a wide range of topics - this affiliate program will ensure we reach a broad cross-section of consumers to match the breadth of GORP's services, products and information."

GORP joins a growing list of the Internet's most successful marketers and top-branded sites who have partnered with Be Free for performance marketing programs. More than 360 e-commerce and Internet industry leaders such as America Online, Visa, barnesandnoble.com, Yahoo! GeoCities, C/Net, Compaq, Garden.com, IBM, and GoTo.com have signed on with Be Free to develop performance-based affiliate marketing programs.

"Performance marketing is the next generation of online marketing - bringing down customer acquisition costs and expanding brand reach tremendously," said Gordon Hoffstein, chairman and CEO of Be Free, Inc.

GORP (a.k.a. Great Outdoor Recreation Pages) is the largest and most trafficked Web site dedicated to outdoor recreation and adventure travel. With more than 100,000 pages of content, GORP offers a complete package of authoritative, award-winning content, a large, active community of outdoor enthusiasts and a full-range of e-commerce offerings drawing nearly 11 million pages views per month. Started in 1995, GORP offers a full-service adventure travel booking feature, accessible via the Web or telephone, with more than 35,000 departures in addition to a gear store with more than 180 brands of clothing, footwear and equipment. GORP has been cited by Yahoo!, US News & World Report, The Wall Street Journal, The New York Times, and many others, as the leader in this category and a "Best of the Web" site.

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