Outdoor Lifestyle Site to provide content for Yahoo! Sports Outdoors
New York, April 6, 2000 - GORP.COM (Great Outdoor Recreation
Pages), a leading Internet site for outdoor enthusiasts and adventure
travelers, today announced it has signed an agreement with Yahoo! Inc.
(Nasdaq: YHOO), a leading communications, commerce, and media company,
to provide rich editorial content on Yahoo! Sports Outdoors (http://outdoorsports.yahoo.com).
An expansion of Yahoo! Sports (http://sports.yahoo.com),
the new outdoors area is designed to provide extensive outdoors content
and information for both the casual and hard-core outdoor enthusiast.
GORP will provide several weekly features on outdoor recreation activities
such as hiking, climbing, paddling, and other activities and longer
stories that focus on skill building or scenic drives. The first stories,
written by GORP experts, include a camping and hiking feature on choosing
a campsite; two cycling features covering prep for spring biking and
how to portage a bike; and a story on canoeing with children.
"Our content is widely recognized as breakthrough in this area
due to our high editorial quality and long history," said Jon Guttenberg,
CEO of GORP.COM. "Our relationship with Yahoo! and its new outdoors
area on Yahoo! Sports is an important step in providing GORP's leading
outdoor recreation content to a global audience."
GORP (a.k.a. Great Outdoor Recreation Pages) is one of the largest
with more than 100,000 pages of content and most trafficked Web site
dedicated to outdoor recreation and adventure travel. GORP, started
in 1995, offers a complete package of authoritative, award-winning content,
a large, active community of outdoor enthusiasts and a full-range of
e-commerce offerings drawing nearly 10 million pages views per month.
GORP offers a full-service adventure travel booking feature, accessible
via the Web or telephone, with more than 30,000 departures. GORP has
been cited by Yahoo!, US News & World Report, The Wall Street Journal,
The New York Times, and many others, as the leader in this category
and a "Best of the Web" site.
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