Outdoors is all about the weather: the heat, the cold, the snow, the rain, the wind. What's the future of the outdoor recreation in the face of global warming? Bruce Sterling proposes a design movement to stop us from stewing in our own fumes. Read on, and when you're ready, join the discussion.

The rapidly approaching millennium offers a unique cultural opportunity. After many years of cut-and-paste, appropriation, detournement and neo-retro ahistoricality, postmodernity is about to end. Immediately after the end of the fin de siecle, there will be a sudden and intense demand for genuine novelty.

Any new year offers a chance for sweeping resolutions and brave efforts at self-reform. But the end of a millennium offers a rare and vital opportunity to bury all that is dead within us and issue proclamations of particular scope and ambition.

I suspect that a group that can offer a coherent, thoughtful and novel cultural manifesto on the target date of January 3, 2000 has a profound opportunity to affect the zeitgeist. (On January 1, everyone will be too hung over to read manifestos; on January 2, nobody's computers will work. So naturally the target date must be January 3.) In this preliminary document, I would like to offer a few thoughts on the possible contents of such a manifesto.

The central issue as the new millennium dawns is technocultural. There are of course other, more traditional, better-developed issues for humankind. Cranky fundamentalism festers here and there; the left is out of ideas while the right is delusional; income disparities have become absurdly huge; these things are obvious to all. However, the human race has repeatedly proven that we can prosper cheerfully with ludicrous, corrupt and demeaning forms of religion, politics and commerce. By stark contrast, no civilization can survive the physical destruction of its resource base. It is very clear that the material infrastructure of the twentieth century is not sustainable. This is the issue at hand.

	Industrial Design Today: very rapid model obsolescence, intense effort in packaging; CAD/CAM. What We Want: intensely glamourous environmentally sound products; entirely new objects of entirely new materials; replacing material substance with information; a new relationship between the cybernetic and the material. The Trend: two design worlds for rich and poor consumers; a varnish on barbarism.

Society has simply been unable to summon the political or economic will to deal successfully with this problem by using 20th century methods. That is because CO2 emission is not centrally a political or economic problem. It is a design and engineering problem. It is a cultural problem and a problem of artistic sensibility.

New and radical approaches are in order. These approaches should be originated, gathered, martialled into an across-the-board cultural program, and publicly declared — on January 3rd.

Global warming is a profound opportunity for the 21st century culture industry. National governments lack the power and the will to impose dirigiste solutions to the emission of carbon dioxide. Dirigiste solutions would probably not work anyway. It is unlikely that many of us could tolerate living in a carbon-dioxide Ration State. It would mean that almost every conceivable human activity would have to be licensed by energy commissars.

Industry will not reform its energy base. On the contrary, when it comes to CO2 legislation, industry will form pressure groups and throw as much sand as possible into the fragile political wheels. Industry will use obscurantist tactics that will mimic those of American right-wing anti-evolution forces — we will be told that Global Warming is merely a"theory," even when our homes are on fire. Industry is too stupid to see planetary survival as a profit opportunity. But industry is more than clever enough to sabotage government regulation, especially when globalized industry can play one government off against the next.

The stark fact that our atmosphere is visibly declining is of no apparent economic interest except to insurance firms, who will simply make up their lack by gouging ratepayers and exporting externalized costs onto the general population.

	The Media Today. Publishing and broadcasting cartels surrounded by a haze of poorly financed subcultural microchannels. What We Want. More bandwidth for civil society, multicultural variety, and better-designed systems of popular many-to-many communication, in multiple languages through multiple channels. The Trend. A spy-heavy, commercial Internet. A Yankee entertainment complex that entirely obliterates many non-Anglophone cultures.

However, this doesn't have to be the case. With government crippled and industry brain-dead to any conceivable moral appeal, the future of decentered, autonomous cultural networks looks very bright. There has never been an opportunity to spread new ideas and new techniques with the alacrity that they can spread now. Human energy must turn in some direction. People will run from frustration and toward any apparent source of daylight. As the planet's levees continue to break, people will run much faster and with considerably more conviction.

Our cultural substance-abuse problem with CO2 may have very severe consequences to human happiness, but the immediate physical problem is rather well understood. Clever people, united and motivated, should be able to deal with this. Carbon dioxide is not a time-honored philosophical dilemma or some irreducible flaw in the human condition. Serious fossil-fuel consumption, as a practice on the grand scale, is only about 200 years old. The most severe rise in carbon emission occurred during the past fifty years. We're painfully dependent on this practice, but it's not as if we've married it.

Move on to Part 2

Return to Top